Role of Web Design, E-Payment and E-Traceability with Mediating Role of Consumer Behavior to Develop Customer Satisfaction for Emerging Bricks and Clicks Business Model Trends in South Punjab
Keywords:Web Design, E-Payment, E-Traceability, Consumer Behavior and Customer Satisfaction
The purpose of this study is to determine the role of web-design, e-payment and e-traceability in developing customer satisfaction with the mediating role of consumer behavior in emerging bricks and clicks businesses trends in South Punjab. In the era of Covid-19, the online businesses are increased in South Punjab, but customer’ satisfaction is still a challenge in bricks and clicks businesses. In this study, random sampling technique was used to collect the quantitative data from the target population of South Punjab on a five-point Likert scale questionnaire. The study demonstrates there is a significant role of web-design, e-payment and e-traceability in developing customer satisfaction with the mediating role of consumer behavior in South Punjab. This study has significant theoretical as well as practical implications. It contributes a theoretical framework to knowledge explaining relationship of variables. It also provides a way to increase customers’ satisfaction for online businesses in South Punjab.
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